While very much attention in advertising and the mass media has been specialized in the obesity epidemic, it may be important to promote exercise independent of weight loss also, Yancey says. The researchers say government organizations could promote more exercise among residents by getting activity-friendly workplaces themselves. Sedentary, overweight and diverse captive viewers of adults can be engaged in exercise during the routine carry out of business, Yancey suggests. Society must share with its members some of the ‘cost’ of adopting and preserving a dynamic lifestyle, they add. The scholarly research included data from a 1999-2000 random telephone survey of 8,353 LA County citizens.